The creation of a new online brand for Snowdonia
01 Challenge
Snowdonia Attractions was rebranding and launching a new tourism product called S360, which focused on a tourism route encompassing all 30 attractions. The objectives were to create stronger, more effective marketing, better connection of the member attractions and a means of promoting the area as an all year-round destination. The tool to do this was through the creation of a high quality tourism website, providing tourists with a clear route, providing a great mix of itineraries to follow. To ultimately take the stress away from planning a visitor’s journey….and to inspire the visitor before they arrive through standout content, images and video.
02 Approach
We wanted to totally reincarnate the brand through a compelling design route that would tick all the boxes. This step-change in design output was achieved by an incredibly involved process. As a team we experienced the area, spoke at length to the team about their requirements and then immersed ourselves into the brand through face-to-face meetings and workshops.
We extracted the information we needed to create a design route fitting of their vision as well as the UX and site structure needed to optimise audience journeys. We then presented these using a prototype process which allowed the team to not only visualise the designs but engage and interact with them like it was a website environment. Any feedback could then be applied easily before the website went to build stage.
The website itself was built using progressive technology – this included a headless CMS using Gatsby technology in the frontend which ensured instant loading of the website and incredible power in Google search. The technology stack enabled us to integrate best-in-class third party functionality such as itinerary builders, whilst still using the known, user-friendly platform of a WordPress CMS.
Once approved the build was straightforward with a series of sprints used to keep in close contact as the website was created, carrying the client through the build in real-time. The end product was something that looked fantastic and was incredibly functional.
Attractions of Snowdonia Ltd is coming to the end of a significant bilingual website build project for our membership organisation. From the pitch to the present date, we have found Brew’s level of organisation and project management both helpful & reassuring. The Brew team’s approach has helped us to hit all the project milestones and throughout the process we have found their insight and problem solving invaluable. Apart from their flexibility, technical and project management qualities, we have been particularly happy with their work on design and content. They have taken a graphic lead, from a pre appointed design agency, and turned it into mobile prototypes that look great and that have helped us to visualise the final website and its user journeys. The prototypes have been particularly useful in our presentations to membership, helping us to maintain their support and confidence in the project. Brew have also gone above and beyond to help us (and our members) in creating engaging and valuable page and meta content. It has been good to work with a team who are so genuinely interested in our project and what we want to achieve. We would have no hesitation in recommending Brew for a website build project.
Jo Weirzbiki & Jane Parry Evans Snowdonia Attractions