Reinvigorating a London-based charity with a new website
01 Challenge
The Jack Petchey Foundation needed help. They were doing amazing work with 11-25-year olds in London and Essex, truly making a difference to youth with their charitable initiatives. But their website had become hard to navigate and wasn’t delivering on their objectives for priority audiences.
02 Approach
We collaborated with The Foundation from the ground up, getting under the skin of current website performance, team and organisation priorities, and how they wanted key audiences to flow through the website to their end goal.
It all started with a trip to West India Quay to meet the team…
Finding their style
Making heroes of core audiences
New vision working outside the website
Reducing homepage overload
Mobile savvy mega navigation
03 Outcome
The Jack Petchey Foundation now has a simplified, impactful, and youthful website that drives key audiences towards their goals. We also put the power back in the hands of their team with a Content Management System that allows them to create and publish their own content.
Like what you see?
We’ll collaborate to define your objectives and put your audiences first, combining digital marketing strategy and web development with people-first content and design. Let’s chat.