Content, also known as copywriting, can be absolutely anything with words or a story at its heart. Content marketing uses the right words to hook your audience, making them want to spend time with your brand, from enjoying your tweets through to the committing to a purchase.
And, with digital content marketing, there are so many ways we can tell stories…
It’s important to understand who you are as a brand and how you want to be perceived. How you sound can have a real impact, so we’ll workshop with you to find your voice. Once we’ve found it, we create branded tone of voice guidelines for you to share with your teams.
As important as knowing how you want to sound is who you want to speak to. We can workshop the process with you, discovering who your key audiences are, where they spend their time online, their problems and motivations, and the kind of content they want to see.
We love helping brands create a content plan that feels like it could only have come from them, reaching the right people with the right message at the right time. Let’s collaborate on a content plan that tells your story, engages customers, and drives action.
